Brands

Why Out-of-Home Advertising?

That’s Where The People Are.

It’s that simple. Stall Talk places Out-of-Home advertisements in target-rich environments through our extensive network of premier events and venues across the nation. This approach allows you to engage one-on-one with the audience that is most receptive to your messaging.

Stall Talk works with advertisers from industries that are as diverse as the consumers they target for their respective products and services. In working with Stall Talk, our advertising customers have come to appreciate the value we deliver by placing their brands and advertising messages in target rich environments appropriate to their offer.

Why Now?

Because technology is advancing rapidly with gadgets like DVR’s, Satellite Radio, MP3 Players, etc. These new technologies are resulting in the fragmentation of traditional media outlets and are making it easier for audiences to tune out a message with the click of a button. The demand for OUTDOOR is increasingly high and with new technologies the industry continues to grow. Outdoor advertising is the one remaining mass medium – we are ALWAYS ON!

Out-of-Home is a Must See Medium.

Unlike other media, it can not be turned off, zapped through or avoided. OOH provides non-invasive yet impactful and effective presence while the advertiser remains in control of ad placement. Outdoor media makes the ad-to-consumer connection and delivers advertising messages to the right audience at the right time!

“According to a recent study by Nielsen Media Research, more than half of digital video recorder users fast forwarded through commercials while watching prime-time network fare. Today, over 111.4 million U.S. TV households own DVRs. Studies indicate that DVRs are used frequently among people ages 18 to 49, 42% of prime-time TV was time-shifted instead of watched live. Among DVR households, viewership of the typical prime-time show increased by 73% when people who have watched it within three days are included, yet the commercials’ viewing goes up only 32% meaning more than half the DVR viewers avoided ads.”

- “Half of DVR users skip ads, study says” , June 1, 2007, AJC

Continuity and Frequency.

Out-of-Home fills the gaps!

Out-of-Home provides continuity and frequency, creating consistent exposure that is critical to the success of a campaign.

 

• • Fills media “gaps”: Out-of-Home provides coverage to complement an existing media schedule.
• • “Top-of-mind” awareness: Continuous exposure and multiple impressions build brand awareness.
• • Increases campaign efficiency: Out-of-Home ties all the media efforts together – making it more efficient.

 

 

 

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